Are you looking to grow your B2B business? If so, you need to understand B2B marketing statistics. This gives you insight into potential clients and what can help market your business.
But what B2B industry statistics should you look at? You don’t want to look at them all, as this will overwhelm you.
With this in mind, we’ve created a guide outlining B2B marketing statistics you should know. By knowing these statistics, you’ll be able to increase your B2B sales.
So without further ado, here’s a look at the B2B marketing statistics you should know.
Most Important B2B Marketing Statistics
Knowing the most relevant and up-to-date statistics is essential to make the most informed decisions for your business-to-business (B2B) marketing strategy. Here are some of the critical B2B marketing statistics to keep in mind:
According to a study by Forrester, 59% of B2B marketers say generating high-quality leads is their top priority. Another Forrester study found that 72% of B2B marketers believe content marketing is a highly effective lead-generation tactic.
A Demand Metric study found that lead conversion rates increase by an average of 21% when incorporating video into landing pages. According to a Ceasefire study, email marketing has an ROI of 3800%!
As you can see, lead generation is a crucial concern for B2B marketers. Inbound marketing may be the answer, but it’s still a challenge for many. These statistics show the importance of B2B marketing and the challenges that need to be addressed.
By keeping these statistics in mind, you can make more informed decisions about allocating your marketing resources to generate the best results for your B2B business.
Critical B2B Marketing Statistics
Businesses should be aware of many critical B2B marketing statistics. Here are some of the most important ones:
The average B2B buyer spends 13 hours researching before making a purchase. (Forrester)
61% of B2B buyers say they are more likely to buy from a company that provides personalized content. (Demand Gen Report)
73% of B2B marketers say lead generation is their top priority. (Adestra)
The average lead conversion rate for B2B businesses is 2.9%. (HubSpot)
These statistics highlight the importance of creating high-quality, personalized content to engage B2B buyers and generate leads. B2B marketers must focus on creating a content strategy that will automate prospecting buyers at every buying cycle stage.
Doing so can increase leads and conversions while reducing marketing costs.
Keep Up With the Latest Trends and B2B Marketing Statistics
B2B marketing is constantly evolving, and it can be challenging to keep up with the latest trends and statistics. However, by understanding essential B2B marketing statistics, you can stay ahead of the curve and make sure your marketing campaigns are successful.
To stay ahead of the competition, it’s essential to understand these statistics and use them to improve your marketing campaigns.
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