Norman Shelley Hernick has always had a passion for real estate. His journey started over four decades ago when he purchased a property and transformed it into three rental units, marking the beginning of his successful venture in the real estate industry. Inspired by this initial triumph, Norman steadily expanded his portfolio, acquiring more properties and engaging in larger, more complex projects such as land assemblies for development purposes.
Growing up in an entrepreneurial environment, with his father as a role model, Norman acquired valuable insights into business early on. While he obtained a BA in business from Western University, his practical knowledge and expertise developed through hands-on experience and learning from his mistakes in the field. The allure of real estate for Norman lies in the prospect of creating a lasting legacy that extends beyond his lifetime, potentially benefiting future generations. This avenue not only serves as a means to provide for his family but also offers him the opportunity to make a lasting impact on the world.
Predominantly focused on properties in the Toronto area, Norman has also dabbled in real estate ventures in Houston and Calgary. Transitioning away from direct property ownership, Norman has pivoted towards a new direction in the commercial lending sector. Leading Continental Capital, his company specializes in arranging mortgage loans for larger commercial properties across Canada. Renowned as the “tough deals specialists”, they excel in securing funding for challenging transactions rejected by other lenders.
With a national network of licensed mortgage brokers, the firm handles funding requests for properties nationwide, setting the stage for expanding into a mortgage investment company in the future. A problem solver at heart, Norman finds fulfillment in assisting individuals with their financial challenges and takes pride in his integrity and strong work ethic. Steering clear of overly restrictive loan terms that could jeopardize a borrower’s property, he aims to structure deals that offer protection to the lender while empowering the borrower to enhance their financial standing.
When he isn’t immersed in business matters or family time, Norman finds solace in reading. Keeping abreast of current affairs, business trends, and economic developments, he ensures that he remains well-informed and prepared for the ever-evolving landscape of the industry.
